Insights and updates from across the team.

Learn more about Attio, CRM, and GTM from members of our team and industry-leading experts.

  • November 08, 2023
    Introducing Attio Automations: The engine for your GTM team

    Automations allows you to build automated processes and systems for virtually any go-to-market process. Run AI-driven actions, perform complex calculations, auto-assign tasks to teammates, and so much more.

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  • October 26, 2023
    Finding the right sales moment for PLS

    More and more companies are adopting a hybrid model that merges product-led strategies with sales-assisted GTM tactics. But the challenge with this motion lies in the timing of your sales intervention. Drive your business forward by making data-driven decisions.

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  • October 23, 2023
    Monitoring product-led growth metrics that matter

    At the core of PLG, it is all about your product. To succeed, not only do you need a stellar product, but you must also have a full understanding of your customers’ product usage and a system that detects possible leads.

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  • October 19, 2023
    Automating upselling & cross-selling techniques

    Customer acquisition is the beginning of a constantly evolving relationship where every interaction holds a new promise. This is where upselling and cross-selling come in as cornerstones of business strategies.

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  • October 16, 2023
    Boosting sales productivity with Revenue Operations automation

    To boost productivity, there needs to be an alignment between departments. This is where Revenue Operations emerges as a game-changer as it breaks down barriers between departments and enables decision-making.

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  • October 11, 2023
    Essential AI workflows to boost your GTM strategy

    With new AI-enhanced innovations, your operations can be streamlined to enrich user experiences. To help realize your full potential, we have leveraged the power of AI into Automations so you can boost the success of your GTM strategy.

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  • October 10, 2023
    4 Slack-integrated workflows to bring insight to your channels

    By merging Attio’s real-time data capabilities with Slack’s centralized messaging, we can ensure that only accurate data gets passed on. This can be further topped off with Automations for you to bring insight directly into your Slack channels.

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  • October 05, 2023
    Unlock sales potential with Automations

    To truly excel in your sales endeavors, it is vital to have a robust sales stack that maximizes productivity. Automations is an indispensable part of your stack that can help speed up tasks and give you time to focus on doing sales.

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  • October 04, 2023
    Automations for product-led growth in CRM

    The essence of product-led growth (PLG) lies primarily in the product itself. However, a lot of work needs to be done to ensure your product is compelling, intuitive, and fits your ICP’s needs.

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  • September 28, 2023
    Automate RevOps to enhance your GTM efforts

    For a RevOps team to thrive, equipping them with the right tools to optimize efficiency is crucial. This is where Automations comes in as you can streamline processes to eliminate manual redundancies and track performance metrics.

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  • September 26, 2023
    Attio + June: Bring product data to your CRM

    Our new integration with lets you continually sync your product data with our powerful data model. You just need to map the attributes of your custom object with the relevant data points that you want synced.

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  • July 26, 2023
    Transitioning from founder-led sales to a scalable revenue engine

    You're a startup founder, you’ve been responsible for any and all revenue that’s made it through the door. Now comes the (even) harder part: building a scalable sales engine.

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  • March 02, 2023
    Why Salesforce is Great

    Salesforce has established itself as the market leader in CRM despite many users finding it frustrating. In this post we explore what Salesforce is and some of the reasons it's so prevalent.

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  • March 01, 2023
    Attio raises $23.5m Series A Round

    Today we're excited to announce that we've raised $23.5 million in Series A funding, led by Redpoint Ventures with participation from existing investors Balderton Capital and Point Nine.

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  • November 22, 2021
    Announcing our $7.7m seed round led by Point Nine

    Today we're proud to announce that we've raised $7.7m in seed funding. The round, led by Point Nine, with participation from Balderton, Headline, our existing investors Passion Capital, and numerous Angels, will help accelerate our mission to completely change CRM.

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