Based on the novels by Stephen King, the Mr. Mercedes trilogy tells the story of Bill Hodges - a retired police detective who weaves his way through a path of destruction as he fights his own inner demons. Season 3 opens with the murder of a famous novelist. Inspired by this plot device, our key art and all related materials feature the hero detective and the tools of a writer, along with the tagline “Finders. Keepers.” Every element was produced in house, with tactics including a press kit, social media, print ads and screening invites.
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